The Perceptions of Senior Public Relations Practitioners in Namibia on the Use of Social Media as a Public Relations Tool

This post is on my dissertation presented in partial fulfillment of the requirements for the degree of MSc in Strategic Public Relations and Communication Management, University of Stirling in 2010. 

The study attempted to establish the perceptions of senior public relations practitioners on social media as a public relations tool and the use of social media by organisations in Namibia. The primary intention of the research was to investigate the use of social media in Namibia and the intention was motivated by the assumption that social media was not widely used as a public relations tool in Namibia and also because there was limited or no research on the use of social media by Namibian organisations and what exactly they used it for.  

For the full dissertation, click here.