Wednesday, 28 April 2010
Should You List Your Social Media Skills, Like Using Facebook, On Your CV?
By Toivo Mvula
Several social media experts have commented on the importance of public relations practitioners in mastering social media skills.
Others have stated that there is a social media talent vacuum in the communications field, namely advertising, public relations and marketing.
A study by the Public Relations Society of America (PRSA) also found that masterial social media was one of the top three issues for public relations practitioners for the next two years.
Many tertiary education institutions offering PR courses heed the call and are now offering social media related modules as part of their courses and established practitioners are applying for short social media course to jump onto the social media bandwagon.
With many employees fired from their work for using Facebook and other social media websites during working hours, is it a good idea for public relations practitioners applying for a job to indicate on their CV that they are knowledgeable in the use of blogs, Facebook, Twitter, Youtube, etc.?
Mashable reported that 8 percent of US companies dismissed someone for their behaviour on social media sites.
The problem is, not all employers understand the importance and increasing use of social media in public relations, nor do all organisations use or intend to use social media for their communication.
Most employers, if not all, block access to Facebook during working hours and only allow access before work and during lunch hours.
Potential employers might also perceive you as a gossip and, rightly so, see you as a threat to corporate secrets, because social media is a corporate reputation disaster if used incorrectly.
Listing your social media skill may seem like a risk to some, but it is important to do research on the organisation you are applying to, like finding out if they use social media; how they use it and understanding their social media policy.
Even if you don’t list your social media skills on your CV, you can still point it out during the interview and explain to the interviewing panel about the benefits of using social media and how a social media policy can erase their fears of reputation management.
Image by San Francisco Sentinal