Tuesday, 23 February 2010
Google and its Buzz
By Toivo Mvula
Google recently launched its social networking site aptly named Google Buzz with a lot of buzz.
Now, many are asking if we need another social networking site when everyone is either using Facebook, Twitter, Myspace, Bebo and the like.
Google Vice President for Product Development, Bradley Horowitz, told eWeek last week that Buzz was not created to challenge Facebook and Twitter, but to complement them.
Whatever that means!
Horowitz added that Google Buzz “is not just about status-casting. It’s not just checking in. It’s about meaningful interactions around meaningful topics within Buzz and it’s reaching the right audience and people are engaged.”
Popular blogger, Pete Cahmore of cnn.com and mashable.com explains the difference fairly better by referring to Facebook as a local bar, Twitter as a town square and Google Buzz as a campus.
He states: “While Twitter is ideal for public messaging and Facebook for managing your personal life, Buzz proves most useful when you're in search of answers. Post a question and your friends will weigh in with suggestions, tips and ideas. It's a place for inquiry, for learning and collaboration.”
Google Buzz is only two weeks old. If mashable.com’s differentiation of the three is correct, then maybe Google need to start promoting Buzz as such to attract more users, because now most people are seeing it as offering nothing new in the already saturated market of social networking.